Fair Winds
Jordans, Buckinghamshire
Prepared for Katherine & Ian
My thoughts on Fair Winds
Thank you for inviting me to Fair Winds. Having spent time looking at the house, its setting and the relevant market evidence, I have set out below how I believe the property should be positioned and, just as importantly, how I would approach the sale.
My Recommendation
£1,450,000
Recommended launch price
This figure reflects the property itself, the current competing stock in the immediate area, recent comparable evidence and the way buyers at this level are likely to behave over the coming weeks.
My objective is not simply to choose the highest asking price. It is to position Fair Winds in a way that creates genuine interest and gives you the strongest possible negotiating position.
How I would launch Fair Winds
01
Preparation
Photography, film, floorplan, property writing and preparation of all campaign material before the property appears publicly.
02
Pre-launch
Private introduction to relevant buyers and selected contacts before the wider launch.
03
Controlled launch
A coordinated launch across property portals, direct marketing, social media and the existing buyer database.
04
Review
Assess enquiry levels, viewing behaviour, feedback and competing property activity.
05
Negotiation
Create the strongest possible negotiating position and focus on the quality of the buyer as well as the headline offer.
Comparable evidence
No two homes are identical. Comparable evidence is most useful when it is interpreted rather than simply listed.
Burkes Road
Sold
Sold £1,385,000 · 2,140 sq ft · £647 per sq ft · Sold May 2026
Why this matters
Although somewhat smaller than Fair Winds, this provides useful evidence of the premium buyers are currently prepared to pay for well-presented detached homes within the immediate area.
The Beeches, Seer Green
Sold
Sold £1,595,000 · 2,480 sq ft · £643 per sq ft · Sold March 2026
Why this matters
A closely comparable footprint to Fair Winds, this sold quickly once presented well, supporting the case for strong early interest when the price is right.
Wilton Avenue, Chalfont St Giles
Under Offer
Asking £1,950,000 · 2,890 sq ft · £675 per sq ft · Under offer September 2026
Why this matters
A larger and more expensive home nearby, useful for understanding the ceiling of the local market and how Fair Winds should be positioned beneath it.
What the evidence tells us
Pricing a home like Fair Winds properly means weighing several things together: direct comparable sales, the stock currently competing for the same buyers, condition and presentation, the plot and its setting.
It also means reading buyer demand accurately and being honest about current market sentiment, rather than pricing against a market that no longer exists.
The aim is not to prove a valuation. It is to create the strongest possible market position.
How I would present your home
A home should not look like every other property on Rightmove.
The marketing for Fair Winds should make someone stop, look, and want to know more, before they even arrange a viewing.
Photography
The photography should tell the story of the house, not simply record every room.
Film, portals and digital reach
Film
Cinematic film with drone where appropriate
Property writing
Considered, accurate copy written for Fair Winds specifically, not assembled from a template.
Portal presentation
A considered Rightmove and portal listing that leads with the strongest images and the most relevant detail.
Social media
A short, tasteful social campaign designed to travel among the right audience, not a generic broadcast.
Direct buyer targeting
Personal introductions to buyers I already know are looking in Jordans and the surrounding villages.
Database launch
A coordinated release to registered buyers at the moment of launch, ahead of the wider public listing.
One agent. From first conversation to completion.
The person you meet at the appraisal is the person who remains responsible for your sale.
I personally handle the appraisal, the preparation and launch, every viewing, all feedback, the negotiation, and the sales progression through to completion. There is no hand-off to a separate viewing team, a negotiator you have not met, or a Saturday member of staff.
The appraisal
Preparation and launch
Viewings
Feedback
Negotiation
Sales progression
The Fee
1% + VAT
Photography
Film
Floorplan
Property writing
Portal advertising
Digital marketing
All included.
The next step
If you would like me to handle the sale of Fair Winds, I can take care of the preparation and launch from here.
Dennis de Bono
Estate Agent